BRAZILIAN KERATIN TREATMENT seems to be all the rage … but what are the facts?

Right now one of the hottest treatments for hair is the BRAZILIAN KERATIN TREATMENT.

What is Keratin?  It is basically a protein that is sealed into the hair.

What are the benefits?  First off it depends on what kind you are getting. There are brands which contain Formaldehyde – but there are many that do not. There is no need to use Formaldehyde Brazilian Keratin Treatments as there are a large amount of Permanent Hair straighteners such as Japanese Thermal Reconditioning that are not organic but does not contain this harmful ingredient formaldehyde. You can also finish off a straightening treatment with the non-formaldehyde Brazilian.

So what are the benefits?  First off, by sealing in the keratin (protein) into the hair…it puts an incredible shine into your hair…even while keeping it curly. The Brazilian Keratin treatments that I have worked with also TOTALLY ELIMINATE FRIZZ … on curly, wavy, or straight hair. If you have wavy or curly hair, when you style your hair after treatment it literally cuts your styling time in half!  It is WAY easier to style your hair, make it straight,  or anything you want to do.

People ask me a lot…can I still curl my hair. Yes you can…this isn’t a straightener which sometimes can inhibit curling your hair. The Brazilian Keratin treatment also protects your hair from the sun and outside elements, it really, really helps to get your color to stay longer and helps to keep it from fading. So who is a client for this…we have done people of all kinds of hair..whether it is ethnic hair, kinky, super curly, wavy, fine hair…all different types of hair.


So how long does it last? It lasts about 4 months. I find what works best is do it, then 2 to 2 1/2 months later do it again and it seems to last about 5 months after that.

When can you do this? Anytime – even after a color service, even after doing the lightest of blondes or even on the most damaged of hair, BECAUSE it is a very intense conditioning treatment.  It is a treatment that is flat ironed in your hair. How long do you have to wait before washing your hair? 24 hours. Some it
is 48 hours.

The MOST IMPORTANT THING TO REMEMBER IS THIS: Listen to your stylist about maintenance!  Do not use products with sulfates in them. Sulfates ruin the Brazilian Keratin Treatment. Your salon will recommend what you need to use on your hair after this service.  They are not just trying to “sell you something”!  Home maintenance products are essential – more so than any other salon service I have experienced.

Just another note – this service is one of the most popular services and people are so happy with it that they want to do it over and over again!

Dawn Shannon
Master Hair Stylist
Owner – Intuition Salon and Spa

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